Introduced in 1937, the Open Road was originally sold with an open crown, which could then be creased to the customer’s liking. Since 1948, it has been finished with a traditional, hand-pressed cattleman crease, and has been worn by modern pioneers and trailblazers ever since, from artists and outlaws to Presidents (including, most notably, LBJ, who was rarely photographed on his Texas ranch without his Open Road).
Spoil yourself or a loved one with a gift card to Noelle. Our gift cards are offered in various amounts, making it easy to tailor for the occasion of your choice. Gift cards can be redeemed at Keep Shop, The Trade Room, Rare Bird, Makeready L&L, Hidden Bar, Drug Store, for in-room dining, or applied towards your stay. Give the gift of an unforgettable Noelle experience today.